Having a well thought out marketing plan includes thinking about how to work with various media outlets. For many businesses a comprehensive strategy doesn’t only include social media and advertising. Understanding how to utilize local news media can be a powerful tool in promoting your business and strengthening your brand. Whether you want to get the word out about events you are holding, organizations you support or sharing stories of value or interest to the wider community it is helpful to understand how local news media chooses stories to cover. In this session join Margaret Brown, local PR and media relations veteran, and Renss Greene, Associate Editor for Loudoun Now in a discussion about how to approach and work with local news so you can better utilize this important public relations process for your business.